Premium team positioning beats fast-and-affordable framing.
Variant C — Light Transparent PricingPricing on the page converts better than gated downloads.
Variant D — Dark Pain-First / Anti-FreelancerProblem-aware messaging wins on cold traffic.
Variant E — Loss Aversion Credibility Gap / Cost of InactionLoss-framed messaging (deals lost to a weak brand) beats gain-framed. Real portfolio imagery.
Variant F — Identity Identity / Future Pacing"Become who you're becoming" identity framing + day-by-day future pacing converts founders.
Variant G — Objection-First Skeptic / Accusation AuditNaming objections up front (burned-before audiences) outperforms benefit-led pages on retargeting.
Variant H — Low-Ticket $150 Moodboard Offer (Direct-Response)Self-serve low-ticket entry point. Price-anchored ($1,650 → $150), email capture, value stack, FAQ. Different funnel: tripwire, not book-a-call.
Variant I — Low-Ticket $150 Offer (Comparison + Guarantee)Same $150 tripwire, problem-aware angle: freelancer vs agency vs AI vs CIELO table + risk-reversal block.
Variant J — Dark $150 Offer (Dark / Full)Dark theme, image hero, ascending-cylinders process graphic, "for who" grid, 6-step image process, parallax CTA.
Variant K — Dark $150 Offer (Dark / Type-Led)Dark, leaner: oversized type hero, conviction split, dual image marquees, cylinders graphic, pricing + FAQ.
Funnel — Step 2 Brief / Qualification FormAll variant CTAs route here with ?v= attribution. 60-second micro-commitment brief.
Funnel — Step 3 Confirmation / What Happens NextPersonalized by first name, future-paces delivery, work carousel while they wait.
June 2026. Control is the current live page. One challenger at a time, 50/50. Leads are stored in localStorage (cielo_leads) until a form endpoint is wired in.