CIELO — A/B Test Variants

Variant B — Dark Authority / Proof-First

Premium team positioning beats fast-and-affordable framing.

AudienceGrowth-stage founders who want big-brand pedigree OfferFull brand + social by senior team, 24–48h — book a call

Variant C — Light Transparent Pricing

Pricing on the page converts better than gated downloads.

AudienceResearch-mode buyers who bounce on "contact us" OfferFull brand + social, prices shown ($1,800–$5,000)

Variant D — Dark Pain-First / Anti-Freelancer

Problem-aware messaging wins on cold traffic.

AudienceFounders juggling multiple freelancers and inconsistent output OfferOne senior team for brand + social, 48h — book a call

Variant E — Loss Aversion Credibility Gap / Cost of Inaction

Loss-framed messaging (deals lost to a weak brand) beats gain-framed. Real portfolio imagery.

AudienceB2B founders losing clients, investors and hires to a dated brand OfferClose the credibility gap, brand + social in 24–48h — book a call

Variant F — Identity Identity / Future Pacing

"Become who you're becoming" identity framing + day-by-day future pacing converts founders.

AudienceScaling founders whose brand has lagged their ambition OfferBrand + social that matches where you're headed, 24–48h — book a call

Variant G — Objection-First Skeptic / Accusation Audit

Naming objections up front (burned-before audiences) outperforms benefit-led pages on retargeting.

AudienceRetargeting — skeptics burned by freelancers, agencies or AI OfferBrand + social with answers up front, 48h — book a call

Variant H — Low-Ticket $150 Moodboard Offer (Direct-Response)

Self-serve low-ticket entry point. Price-anchored ($1,650 → $150), email capture, value stack, FAQ. Different funnel: tripwire, not book-a-call.

AudienceCold traffic wanting a low-risk way to test CIELO Offer$150 moodboard tripwire ($1,650 value) — email capture

Variant I — Low-Ticket $150 Offer (Comparison + Guarantee)

Same $150 tripwire, problem-aware angle: freelancer vs agency vs AI vs CIELO table + risk-reversal block.

AudienceProblem-aware buyers comparing freelancer vs agency vs AI Offer$150 moodboard tripwire + comparison table & guarantee

Variant J — Dark $150 Offer (Dark / Full)

Dark theme, image hero, ascending-cylinders process graphic, "for who" grid, 6-step image process, parallax CTA.

AudienceDesign-led buyers who respond to visuals and process Offer$150 moodboard tripwire ($1,650 value) — dark, full-length

Variant K — Dark $150 Offer (Dark / Type-Led)

Dark, leaner: oversized type hero, conviction split, dual image marquees, cylinders graphic, pricing + FAQ.

AudienceSame $150 buyer, served a leaner type-led page Offer$150 moodboard tripwire ($1,650 value) — dark, type-led

Variant L — Dark · Dynamic $150 Offer (Personalized by Industry + City)

Headline, sub, pricing bullets and CTA swap to the visitor's industry + city from the ad URL (?ind= & ?city=) or geo. Falls back to clean defaults. Demo link is pre-filled with Real Estate / Dubai.

AudiencePer ad set — any industry/city you target (URL or geo) Offer$150 moodboard tripwire — checkout

Variant M — Light · Dynamic Book-a-Call (Personalized by Industry + City)

Same dynamic-text engine on the authority/book-a-call funnel: hero, value cards, steps and final CTA personalize to the visitor. Routes to the brief (fires Lead). Demo link pre-filled with Fintech / Riyadh.

AudiencePer ad set — any industry/city you target (URL or geo) OfferFull brand + social — 60-second brief, book a call

Variant N — Light · Long-form Conversion-Maxed Long-Form ($150 + ladder)

Full agency-style long-form page with violet accent: spots-left + rating pills, work grid, social proof, belief checklist, agency-vs-CIELO compare, deliverables grid, process steps, review wall, 3-tier pricing (Moodboard $150 / Growth / Ecosystem), sky-image close. Tests whether maximal proof + scroll-depth beats the minimal pages.

AudienceSkeptical / research-mode buyers who need maximum proof before paying Offer$150 moodboard tripwire (featured) + Growth/Ecosystem ladder — checkout

Variant O — Light · Long-form Managed-Services / Subscription Angle (blue)

Feedbird-style managed-service page with blue accent: "$150" price-anchor hero + help chips, dark logo band, work examples, 3-card service menu (Moodboard $150 / Brand System / Managed Social /mo), "what you get each month", reviews, Before/After CIELO, "the better way" cards, FAQ accordion, sky-image close. Tests a fixed-rate, no-contract framing vs the one-time pitch.

AudienceBuyers who want ongoing/managed help and compare on price + flexibility Offer$150 moodboard entry (checkout) + brand & managed-social ladder (book a call)

Variant P — Dark · Statics system Managed Services (CIELO dark design system)

Variant O rebuilt in the CIELO statics design system: dark/high-contrast, DM Mono accents, green/red pillboxes, gradient + blurred-photo backgrounds (hero + final auto-swap to dropped-in photos via JS, gradient fallback). Same managed-service offer and funnel. Tests dark premium-system framing vs the light long-form pages.

AudienceDesign-literate / premium buyers drawn to a high-contrast, systemised look Offer$150 moodboard entry (checkout) + brand & managed-social ladder (book a call)

Variant Q — Package builder Build-your-own package (live pricing)

Variant F + an interactive package builder under the logo slider: the $150 moodboard package, then a pick-and-choose à-la-carte menu (brand / web / social) that prices itself live in a sticky summary on the right. Tests self-serve "configure your scope" framing against the fixed-tier and book-a-call pages.

AudienceSelf-directed buyers who want to scope and price their own package Offer$150 moodboard entry (checkout) + live-priced custom package (quoted in proposal)

Variant R — Light · Dynamic Book-a-Call (Personalized by Industry + City) — copy of M

Duplicate of Variant M for a new test iteration: same dynamic-text engine on the authority/book-a-call funnel — hero, value cards, steps and final CTA personalize to the visitor. Routes to the brief (fires Lead). Demo link pre-filled with Fintech / Riyadh.

AudiencePer ad set — any industry/city you target (URL or geo) OfferFull brand + social — 60-second brief, book a call

Variant S — Authority + carousel Authority page with a full-width image carousel

Copy of Variant B (authority / email capture) with a full-width auto-scrolling image carousel added right after the hero. Tests whether leading with proof-of-work imagery up front lifts engagement and scroll-through.

AudienceCold ad traffic that needs instant proof before reading Offer$150 moodboard — email capture to next step

Variant T — Quiz funnel 4-question quiz → email → $150 offer

Interactive quiz funnel (built on Variant B's system): one question per screen, progress bar, then an email gate that captures the lead + all answers to /api/lead, then a personalized result with the $150 offer routing to checkout. Tests whether interaction beats a static page against the high mobile bounce.

AudienceCold mobile ad traffic that bounces on static pages Offer$150 moodboard — email captured mid-quiz, then checkout

Variant U — Quiz → Booking 4-question quiz → email → Cal.com booking

Quiz funnel built on Variant D: one question per screen, progress bar, an email gate that captures the lead + all answers to /api/lead, then forwards to a live Cal.com 30-min booking embed (cielo-agency/30min) with the email pre-filled. Call-booking funnel vs the direct-checkout quiz (Variant T).

AudienceHigher-intent leads who prefer a call before buying OfferFree 30-min brand call — booked after the quiz

Variant V — Quiz → Audit → Booking Quiz → email → auto-generated audit → booking

Lead-magnet funnel: 4-question quiz → email → "generating report" → Cal.com booking. On email submit it triggers a server-side automation (api/generate-audit) that runs Claude to build a custom brand audit + GTM plan, emails it to the lead within 2h, and creates a HubSpot deal + logs the activity. Fully tracked in Clarity.

AudienceHigh-intent leads who want proof/value before buying OfferFree AI-built audit + GTM plan in 2h, then a call

Funnel — Step 2 Brief / Qualification Form

All variant CTAs route here with ?v= attribution. 60-second micro-commitment brief.

AudienceAll book-a-call variant traffic (post-click) Offer60-second qualification brief — micro-commitment

Funnel — Step 3 Confirmation / What Happens Next

Personalized by first name, future-paces delivery, work carousel while they wait.

AudienceLeads who completed the brief OfferBooking confirmation + what-happens-next reassurance

Funnel — Step 4 Call Confirmed / Thank-You (post-booking)

GHL redirect target after a call is booked. Confirms the slot, primes them to accept the invite + fill the questionnaire, prep checklist, work carousel.

AudienceLeads who booked a discovery call OfferBooking confirmation + pre-call prep — redirect URL in GHL

Landing Page A/B Test Variants